Happy Friday, friends! It is our heart at Deeply to connect you to creatives of all kinds, for you to discover talent and creativity in your neck of the woods, because beauty comes in so many shapes and sizes! Today, we want to introduce to you our friend and fellow creative, Alyssa Roloff, of Tenn Letters. Alyssa started Tenn Letters as a way to dive further into her love for calligraphy and hand lettering, and to serve brides-to-be for all their stationery needs! We love her bright, cheery, and happy style, and wish we were getting married again just for the paper! We asked her a few questions so that you can get to know her as well. And if you're a bride-to-be and you're interested in a customized suite for yourself, you can check her out at!

1. Do you have a morning routine? What is it?

On the mornings I go to work I try to have my clothes laid out the night before. I wake up and do my hair and makeup first. Then I make a cup of iced coffee while cooking breakfast and packing a bag for the day with my lunch, snacks, and vitamins. I’ve been trying to make my coffee at home to save money recently, but sometimes I’ll drive through a Starbucks on my way to work! I am definitely not a morning person, so more times than not I sleep through my alarms, wake up in a panic, grab the dry shampoo and head to work! I’m definitely trying to get in the habit of becoming a morning person so I can be more productive!

2. Go-to/favorite outfit to live in every day?

If the weather complied, I would live in skinny jeans or yoga pants and a sweater every day! Comfy and cute is my go-to wardrobe.

3. What/who is inspiring your artistry lately?

The book that most inspires me is Love Does by Bob Goff. Of the many quotes that I love, this one really stands out to me because I’m such a planner and need a little push sometimes: “…love is never stationary. In the end, love doesn’t just keep thinking about it or keep planning for it. Simply put: love does.” This quote and this entire book, really, is what inspired me to make the leap of faith and move to Nashville with a friend after college. We had no jobs and no friends, but with lots of prayer and a little faith we did it. It was the best decision I ever made (besides saying “yes” and “I Do” to my husband) and I’m so thankful for that season of life, which resulted in the idea for Tenn Letters.

4. Have you always wanted to be a creative and designer?

I have always been a creative. I grew up singing and playing violin and piano. I loved doodling song lyrics and verses, and I loved decorating envelopes to send people notes or cards in the mail. In college my aunt mentioned that I should sell my “doodles” and envelope addressing. I also thought I wanted to be a wedding planner in college, and have always loved weddings. I didn’t think anything of it until moving to Nashville and seeing that wedding calligraphy was a thing. I went to a workshop, fell in love with calligraphy, and decided to start my own business on the side. I love being able to create something beautiful, especially when I get custom orders for wedding signage or calligraphy!

5. Best trip/vacation you’ve ever been on?

My honeymoon in Maui!

6. A favorite quote of yours?

"Would I rather be feared or loved? easy...both. I want people to be afraid of how much they love me" - Michael Scott, The Office
A more serious favorite quote:
“To love at all is to be vulnerable. Love anything and your heart will be wrung and possibly broken. If you want to make sure of keeping it intact you must give it to no one, not even an animal. Wrap it carefully round with hobbies and little luxuries; avoid all entanglements. Lock it up safe in the casket or coffin of your selfishness. But in that casket, safe, dark, motionless, airless, it will change. It will not be broken; it will become unbreakable, impenetrable, irredeemable. To love is to be vulnerable.” – C.S. Lewis

7. How many jobs / other careers have you explored before landing upon this one? What were some of them?

My very first job was working at my family’s BBQ restaurant in Arizona where I worked through high school. Throughout college I worked at a number of places including a burger bar, flower shop, and vacation rental company. My first “real job” after graduating college landed me as the Media Coordinator at a TV station in Texas. I worked there exactly a year before moving to Nashville, Tennessee. Upon moving to Nashville I worked part-time at both a small Christian record label and a non-profit called Mocha Club. Later I got a hired for a full-time position at Vanderbilt University. While I was working at Vanderbilt the idea of Tenn Letters came to fruition; “Tenn” from Tennessee, and “Letters” from the letters I write.

8. One fashion or lifestyle staple you can’t live with out?

Basic tee shirts!


9. One word to describe the current season of life you’re in?

Trust. I feel like this has been a word that’s applied to almost every season of life I have gone through so far, but I feel the Lord begging me to be patient and trust what He has in store for me. So often I try to do everything on my own. I’m a planner, and I want to know what’s going to happen when, but God is bigger than my plans. I feel like God is telling me to trust Him and believe that He will provide. I have so many dreams for Tenn Letters and sometimes I get so overwhelmed and impatient when things don’t go my way. But I need to give it all to God and trust God will bless my work and the desires of my heart.

Thank you SO much, Alyssa, for sharing a little more about yourself and for partnering with us on this week's giveaway! Your work is beautiful, your heart is lovely, and we're so happy to know you :)

Jillian EdwardsComment