Photo by Vicky Staffel

Photo by Vicky Staffel

DEEPLY: Who are you?!

RAEGAN: I'm Raegan Messinger, I live in Grapevine, Texas, (where I also grew up, in the DFW area) with my husband, Clayton, and my Australian Shepherd, Zooey

DEEPLY: What is your role within The Deeply Co?

RAEGAN: I am the co-owner of Shop Deeply, the newly-launched retail branch of The Deeply Co! Along with Jillian, I hand-pick items from incredible designers and makers to curate the selection you see here!

DEEPLY: How did Shop Deeply begin?

RAEGAN: Shop Deeply is such a dream come true and an answered prayer! I've wanted to start my own store for years now, but could never quite put my finger on what I wanted that to look like or who I wanted to work with. I knew Jillian through mutual friends and have been following her music career for awhile now, and once I heard about and saw all that she was doing with The Deeply Co, especially The Deeply Market last fall, I felt my heart stir with ideas. I contacted Jillian and asked her if she might be interested in creating a store together for The Deeply Co that would showcase makers, designers, and artists of all kinds. We met in Nashville last November to dream and scheme, and the rest is history! 

DEEPLY: What is your background? How did you get to where you are now? 

RAEGAN: I graduated from Texas A&M University in 2010 with a degree in mass communication, and my first job out of college was as a sales representative for a custom apparel business in College Station. During this time, I started to fall in love with fashion blogs (I was just 21 and needed all the help I could get for dressing professionally on a budget!) and I really started to dream about what I wanted to do with my future. I loved "running my own business" as a sales associate, but I wanted to gain a better understanding of the fashion industry and what being a buyer and merchandiser entailed. I started working for Neiman Marcus in 2013 in the gifts and home buying division and it was the perfect fit! It really confirmed for me that I wanted to stay in this industry, and I grew so much in my understanding of how to run a business and merchandise a store. Once Jillian and I met about The Deeply Co and we started getting Shop Deeply off the ground, I quit my job at NM and started working for my sweet mother-in-law, Christi, as she started her own accounting practice. She has been one of my biggest cheerleaders and supporters as I pursue this dream!

DEEPLY: What does a dream Saturday look like?

RAEGAN: Clayton and I are HUGE college football fans, so we live for the fall! You can find us most fall weekends in either College Station or on the road at another SEC school with family and friends in tow, eating lots of good tailgate barbecue, playing cornhole, and cheering on our Aggies!

DEEPLY: What are you passionate about? 

RAEGAN: Besides football? ;) I am so passionate about telling stories and celebrating the unique talents and perspectives we all bring to the table. That's what drew me to The Deeply Co! I love how fashion can tell so many stories- from the hands that made the garments, to the brands that share their perspective, all the way to the woman wearing the clothes, telling her own story through her personal style. I'm also passionate about seeing fashion take a turn for the sustainable- celebrating slow fashion, quality basics, and ethical sourcing- and being a conscious consumer when it comes to my wardrobe. I still have a ton to learn, but I LOVE what and WHO I'm learning about in the process!

DEEPLY: Why do you believe in The Deeply Co? 

RAEGAN: Because everything I said I'm passionate about so closely aligns with what The Deeply Co is passionate about, and I just don't think there could be a better fit! I believe in loving others through celebrating who they were made to be, and taking time out to see, acknowledge, and celebrate beauty wherever it is. We share so much grace with each other when we just stop and say, "Hey- you're so good at this. It's beautiful, thank you for sharing this gift with the world."

DEEPLY: Go-to coffee order? 

RAEGAN: Almond milk latte

DEEPLY: Favorite Deeply item? 

This might be the hardest question! Right now, loving the Diddy Tunic Dress. Perfect with sandals or sneakers in the summer and booties in the fall.

DEEPLY: Go-to/favorite outfit to live in every day?

RAEGAN: I love dressing up super casual clothes! Whether its sneakers with a dress or heels with joggers, I prioritize comfort while still looking put together. And on a day when I’m running out the door and “have nothing to wear,” my go-to is all black everything.

DEEPLY: What/who is inspiring you lately?

RAEGAN: My current sartorial obsessions are Lauren Scruggs Kennedy of LOLO Magazine and Krystal Bick of This Time Tomorrow. They both nail that “refined minimalist tomboy” look that I am always trying to replicate! Also, I love the connection between personal style and home décor. Remodeling our first home has been a constant stream of inspiration and has really challenged me to create a space that looks modern, minimal and a bit bohemian, while still feeling warm, unique and inviting. My home is such a special and important place for me!

DEEPLY: Best trip/vacation you’ve ever been on?

RAEGAN: Last summer, my husband and I did a tour of the Pacific Northwest and it was stunning! Think hiking lots of waterfalls, Crater Lake, Mt. Rainier, Canon Beach, and all the seafood and coffee my heart could desire in Portland and Seattle.

DEEPLY: One fashion or lifestyle staple you can’t live with out?

RAEGAN: I think every girl should own at least one pair of show-stopping heels and have a little black dress that makes her feel like a knockout. And people who know me well know I always have to have an emergency snack on hand- I just never want to be in a hangry situation!

DEEPLY: Favorite thing about your city? 

RAEGAN: I’m a Mexican food lover, so Dallas is a pretty fantastic place to be one. I love that there are amazing tacos on every corner, and if you can get them for brunch too, even better!

DEEPLY: Who would you want to play you in the movie of your life?

RAEGAN: I have always loved Jennifer Garner. She seems to be full of grace but her characters always have a bit of a zany side as well.

DEEPLY: One word to describe the current season of life you’re in?


Jillian EdwardsComment